How to create a social media advertisement for a luxury stemware brand
Overview:
Clairon Glasses is a luxury brand of hand-blown and specialty made glass stemware. Here's the process to create a social media advertisement for the brand's products:-
Step 1- Research: The first step is to do a research of the product, then the target audience, and create an advertisement based on the information obtained.
The product- The products that the company sells are originally commissioned pieces made by glass artisans in France at a glass making factory that has been running for over 40 years. The products have an image of elegance and quality attached to them.
The target audience- The target audience is mainly made up of women in the age group of 25-45 years old with their preferred social media platform being ‘Facebook’. Their main objective that would be satisfied by the product is adding a sense of luxury to their homes.
Step 2- Preparing the advertisement: In the case of the products that the brand is offering, the chances of making the sale are influenced more by the imagery used rather than just the copy. The key is to use images that showcase the product in use, without too many other irrelevant items. The copy (just the headline in this case) must convey to the prospect how the product satisfies their needs and desires for luxury and elegance.
The Advertisement:
The advertisement showcases the product in use, the headline copy gives all of the necessary information related to the product along with how it is going to benefit the consumer. The call-to-action button at the bottom right says “Buy now”, instead of the usually seen “Shop now”, the reason being that the former is a much more direct call-to-action and has higher chances of making the advertisement succesful in obtaining a sale. At the bottom left, the advertisement tells the consumer exactly how many glasses are being offered in the set without the consumer having to go to the website to obtain said information.